Sexy – Creating a Stand-Out Online Public Relations Plan (Part 1 of 2)
Some people mistakenly assume that \”Public Relations\” has only to do with mitigating bad press. However, when we consider the concept of public relations in a broader context, we see the value in developing and implementing an ongoing strategy for handling our company\’s public image. All businesses, whether they are sole proprietorships or publicly-held corporations, need to ensure that their public image is consistent, positive and appropriate for their industry. Public relations involve many levels, including the image we present not only to customers, but also to vendors and even employees.
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